The Japanese console has taken an important step today to reach this market in the hands of Tencent.
The stock market price of Nintendo has received a strong boost today. The reason? The most possible landing of Nintendo Switch in China after reaching an agreement the Japanese company with the local giant Tencent.
Specifically, the Nintendo stock chart has risen by 12.24%, a growth comparable to that of a few days ago Disney after the announcement of Disney +.
Nintendo and Tencent have secured provisional approval from the province of Canton to sell New Super Mario Bros. U Deluxe, an important but not definitive step as reported by Daniel Ahmad, an analyst at Niko Partners, on GameDaily. In this sense, both companies still need the OK of the Certification Commission of China, while each launch will also have to go through a fierce bureaucracy, making it difficult for the console to add a large catalogue of titles in the short term.
Be that as it may, the behaviour of investors in the last few hours demonstrates once again the great importance of the Chinese market in the videogame sector. However, since a few years ago, it is the main consumer country of these products.