The announcement that Sony and Microsoft join forces to enhance the game in the cloud was so surprising, that not even the PlayStation team was aware of the negotiations as reported by Bloomberg. It is surprising if you take into account that the first conversations were held at the end of last year.
The rise of the game in the cloud has become “a threat”. for PlayStation as emphasized by this prestigious medium. ” Xbox also faces a similar danger “, they continue in their writing, ” but they have the second largest cloud service, so it’s a strategic response. ” From Bloomberg stand out the readiness with which Sony has reacted to the announcement of Stadia, the console of Google, which have benefited from the Japanese company’s own actions, that last Friday they raised 9.9%, its greater increase in 18 months.
The Japanese company’s quick turnaround shows “new Sony”, as one SMBC analyst Nikko Securities Inc. notes, “its makers are adapting quickly to the change,” he adds. Other analysts point out that right now Sony’s streaming gaming service, known as PlayStation Now, “is a very limited service,” so they applaud the decision to ally with Microsoft to improve this business path.
In recent days the Xbox boss was enthusiastic after the joining forces of Sony and Microsoft, it will help them achieve their mutual ambitions.