Sports teams are increasingly aware that they have a strong point in video games with which to expand, and the F.C. Barcelona has done it with the Roblox title. The intention is to reach more than 90 million users who have the community of the program at their disposal.
The idea is that fans can choose between avatars ” Elite Playmaker ” or ” Elite Striker ” personalized with the FC Barcelona shirt for this year. Something that their managers define as “a unique experience that will allow them to express their passion and admiration for Barça while playing their favorite games within the Roblox universe”.
” This is an initiative with which FC Barcelona will have the opportunity to connect with its youngest followers in a unique environment designed and created especially for them, which seeks to contribute to develop their imagination and creativity, while exploring different worlds and experiences in 3D & quot ;, they explain from the official website of the own Barça.
The package of avatars will be available of limited form for its unloading until the 9 of July of 2019.