One more year they have reported which are the 100 companies of greater value located within the BrandZ Ranking of Kantar Millward Brown, found this 2019 back to Tencent, company that owns or main shareholder of several videogame studios, as well as Microsoft among the top positions. Although it is Microsoft who marks the great novelty of the year for the sector.
The videogame division of the Redmond managed to rise in this top to position number 87 with a brand value of 16,690 million dollars, just above the German global logistics company DHL and behind the chain of fast food restaurants Subway. Zara and Movistar are again the two representatives on the list, although they fall several places compared to 2018.
For the number one position we find Amazon for the first time, which reaches this position of privilege by unseating Google, which will land on video games with Stadia, relegated to third place behind Apple.
The BrandZ ranking aims to estimate which are the most valuable brands in the world by combining interviews with more than three million consumers around the world with the analysis of the financial and commercial performance of each company.