Yosuke Matsuda, the CEO of Square Enix, has spoken with the VentureBeat portal as part of the recent presentation to the world of his promising Marvel’s Avengers. They have explained their bet for a title of action and adventures of this caliber based on the brand of The Avengers.
” There is another part related to our agreement with Marvel, so I can not go into many details about how the agreement was reached ” warns the executive in the interview. ” But I have to admit that it was not only who came to that conclusion. At Marvel, at Crystal Dynamics and at EIDOS Montreal they were very excited and kept asking themselves why not do this together. They made the proposal and we started ”
Very good things have come out of the Marvel universe lately. How did it end up giving the project to green light? ” First of all because it is a monster IP, and I thought it gave us enormous potential in terms of game design. We are still working on the game of Avengers, but I hope it is a project that helps us improve our facet of development for our internal studies. There is a very positive general feeling around the brand, and I think it’s a big benefit, “I continued.” For those reasons, I decided it was a good idea to work on this great IP with Marvel. Come out of that universe lately, for example Marvel’s Spider-Man, which seems to have incredibly good production values. “
” Regarding the choice of Crystal Dynamics as a study to the front, the truth is that they have always made action games and adventures and, in this sense, we thought that they would fit with these a project of these characteristics with Marvel, and using Avengers as a theme. Naturally, it would be an action game ”
” Nothing would be better for us than turning each of our games into a worldwide success, but it does not work like that in the entertainment industry, quoted Matsuda. ” Of course, we want it to happen with Marvel’s Avengers, but the key to success is to be able to offer the kind of experience that goes beyond what the players expected and recognize the surprise. It’s what we’re focused on with this game ”
At GamesFreeBall we’ve already enjoyed the title first-hand, and you can check out our impressions from our latest breakthrough on Marvel’s Avengers.