One of the strengths of Tencent’s strategy was to release PlayerUnknown’s Battlegrounds in China. Probably the most succulent market for a title of these characteristics of all Asia, and an authentic disproportion in terms of PC users. Unfortunately, they will not be able to do so and, in fact, they will interrupt the global testing version they had been offering from PUBG.
The reason is that they have been awaiting the approval of the extremely rigid Chinese regulatory bodies, for a year. Finally, and surrendering, they have decided that they will not release the game for sale. Logically, the final step that they lacked.
The game was going to come out in China with a socialist face-lift. In November 2017 they announced their intention to launch the game in that country, bringing Reuters described it as ” a socialist facelift ” to enter within the strict rules of video games that can be launched in that region. Until now, they had only available these tests and tests that, finally, should also be interrupted.
Apparently, analysts say that this early version of PlayerUnknown’s Battlegrounds had worked well and that they had been responsible for a large extent for the commercial success of Tencent in the second half of the year. The intention of Tencent now would be to migrate the user base achieved by the battle royale to Game for Peace, a title of a different aesthetic profile but of a similar style.
” The phases of testing PUBG officially concludes on May 8. We thank everyone for the support they have given us so far, ” say the spokespersons for Tencent Holdings Ltd.