What leads the developers and publishers of the video game industry to exclusively launch their video games in the Epic Games Store? Beyond the dealings that Epic may have for strengthening its store in the face of obvious competition, the distribution of profits between the digital launcher and the developer. While stores like Steam take between 20 and 30% of the game’s revenue according to the sales generated, Epic remains 12%. One of the leaders of Paradox, Fredrik Wester, has explained in Gamelab what he thinks of the distribution of Steam or GOG: “I think the distribution 70/30 is outrageous.” The owners of platforms take too much money ”
The businessman went further in his talk in Barcelona to ensure that “the physical distribution costs a lot of money, but here it costs nothing. Epic you have done a great job for the entire industry, because you get 88% of your game’s revenue, “I explained,” when the competition is weak, the owner of the platform can take a big chunk out of the foot. As competition increases, they should reduce their share of the foot. This is how the market works, right? & Quot; According to Wester, the division of 70/30 was based on a model established by the film production company Warner Bros. for the distribution of films on VHS in the 70s.
As shared by the portal GamesIndustry, Tequila Works co-founder Raul Rubio was also in the conversation with Wester or the Creator of Qube, Dan da Rocha. The Spanish developer said that the times have changed in the store of Valve, and that “the number of games that were released on Steam in a month is the same as was released throughout the year 2012 “, moment in which launched Deadlight. Being on Steam then was “great, because we were the center of attention of people who use Steam and you could be seen by them. Now, basically, you need to trust the memes to get attention. & Quot ;.