The head of the Xbox brand, Phil Spencer, you’ve publicly talked about the benefits of the Project xCloud release, and how that could help them reach other audiences outside of the Xbox consoles.
” We know that the first consumers of xCloud will be the people who own an Xbox. They’ll tell if they want to play on Xbox when they’re away from home, “Spencer said.
In Africa they know Fortnite, they know Halo and they know Gears of War.” However, last month Catherine Gluckstein and I We were in Africa, “I said in reference to the Xbox strategy manager, all within the framework of a few words collected by the British portal GamesIndustry. & Quot; There are not many Xbox in Africa. In fact, there are not many consoles and there are 1.2 billion people on that continent The average is 19 years old, and they know Fortnite, they know Halo and they know Gears of War What happens is that they do not have a device to play them. “
” There are players in Africa, but the device they have is an Android phone, ” explained the executive. ” So we are somewhat limited, but when I think about the 2 billion players that are already around the world, I always think about the content and services that we can offer them, and that also includes Africa ”
“The other day I was browsing the PUBG Mobile numbers in India, and they are really crazy, they have about 100 million downloads or something like that,” Spencer said. ” With these markets in mind, if they grow, we could reach another 2 billion people or even more. There are 7,000 million people on the planet and, for me, all of them should play video games. “
At Microsoft they are very involved with Project xCloud, but they also claim that Xbox Scarlett will not have their last console.