The president of Nintendo, Shuntaro Furukawa, has tended to bring his console, Nintendo Switch, to Chinese territory. The businessman explained in a recent meeting with shareholders the different points of view on the collaboration between Japanese and Chinese to facilitate the design of the platform in the country of origin of the owners of, among others, Riot Games or Supercell. Furukawa could not provide all the data that investors required, but it was worth to offer the first brushstrokes on an impressive collaboration between the two Asian giants.
I have confirmed the union with Tencent and justified it: ” The reason Our collaboration with Tencent is because they occupy one of the largest positions in China’s network communications and gaming markets, which we believe will allow us to maximize the expansion of our business there. ” They know, however, the challenges of the new Chinese adventure: ” China is a huge market, so expectations for our business are likely to be very high. The reality, however, is that the Chinese gaming market is almost all mobile games and PC games. The market of dedicated video game platforms has not been very large, so we recognize that this will be a new challenge for us. “
Regarding a hypothetical platform and short-term success, Furukawa was cautious:” We do not expect our video game business in China to expand easily, given that our main markets for dedicated video game consoles, Japan, America and Europe have been built over more than 30 years. & Quot; Despite the caution shown, the first details of the union between Tencent and Nintendo resulted in a significant increase in the actions of the second. Switch’s launch date in China has not yet been finalized, and it is expected to be released before the end of the new fiscal year.