Both Marvel and The Pokémon Company have found an ideal ally to take their brands, characters and products to the complicated market of China. This is NetEase, a technology and entertainment company that has been collaborating with Blizzard for years on the publication of games for the Eastern giant.
The agreement with Marvel not only affects videogames, but also series and comics; greatly alleviating the difficulties that Marvel has to mold itself to the strict Chinese laws. ” We will work hard to offer the high level of quality that Marvel players and fans expect ” promises William Ding, president and founder of NetEase.
On the other hand, the mobile game Pokémon Quest will become one of the first in the franchise to appear in China. NetEase has not specified anything beyond this case, although it is expected that in the future there will be other similar launches.