The Vice President of Electronic Arts, Mike Blank, has spoken in an interesting interview with the portal The Verge about the predominance that is beginning to be of video games by subscription, thanks to platforms like Access Premier in the case of the own EA or, to take another example, from the Microsoft Xbox Game Pass.
” When I started at EA and tried to convince my superiors in the company to bet on a subscription model, there started to be nerves and a certain anxiety, “Blank said at the meeting.” Our vision of the world is that everything will migrate towards that subscription model, and that it will happen anywhere imaginable, In fact, it has preceded us in any industry Cinema, music, television … “.
You have to offer new and different games ” It’s good for people, because it’s going to allow you to play all those video games more than ever before, because they are all available there to test and at no cost beyond the subscription “, the executive commented. ” At the end of accounts, the value of a subscription is, ultimately and from a business point of view, how do you get your players to be true to your business model. If you can offer them new and different things, they will spend more time with you. So I think making new and different games is something that fits the model itself. “
When asked if they will survive the new plans, for example the recently announced Uplay + by Ubisoft, the message is clear. & Quot; Services that do not achieve loyalty to fans, simply will not continue , ” said Blank. ” Money does not grow from trees, and consumers will end up seeing where it deserves and where it does not deserve to invest their money.They will have multiple subscriptions from multiple companies, and will choose the those that best fit their style. At the moment there are not 50 subscription game services in the market, but if we ever get to that point people will have to choose some will succeed and others will fail. “
More and more companies are turning to this type of models and, for example, Microsoft has already made that clear that the main mission of their internal studies is to feed content to the Xbox Game. Pass.