Through the Venture Beat portal we have been able to find out what were the expenses of the best companies in the sector in the promotion of video games on television for the public in the United States. Among the data provided highlights that Sony invested $ 7.9 million in two ads of Days Gone: we talk about the trailer This World Comes for You (3.96 million) and One Bullet (3.95 million).
They were played, in total, for 1,200 times to reach an audience of 379.8 million viewers. And, according to the latest news, it was an expense that has been translated into a good number of sales for the PS4 exclusive.
On the other hand, the information also reminds that Nintendo was spent 2 million in Yoshi’s Crafted World with the spot My Way while Warner Bros. Games did the same, with 2.4 million, for the announcement of Mortal Kombat 11: Old Skool vs. New Skool