EA executive growth VP Matt Bilbey recently spoke with GamesIndustry about the perception of users towards the firm as ” a group of bad people ” I explained that “I’ve been in EA for twenty-five years and I still have problems with the external perception that we’re just a group of bad people,” he said, “we love doing and playing games. Unfortunately, when We make mistakes in them, the world knows them because they are productions of a considerable size and scale. “.
One way to change the perception of users is EA Originals, the publishing label of independent projects that sponsors the signature after FIFA, Anthem or Battlefield, According to Bilbey, it is a way of not disconnecting with the base: “As we grew up, there was the worry of a disconnection with the new talents that arrive. EA Originals is our way to connect with that talent and those smaller ideas & quot ;.
Players want to take a break and play something other than Fortnite or FIFA. Explain that EA Originals also helps save some of the Vices of the big companies in the industry: ” When you are part of a large company it is easy to fall into the trap where you think of something huge when you see a game concept. The notion of creating small and unique game ideas. We know from our experience that we have been doing in our subscription business that players will play to FIFA or to Fortnite, but then they want to take a break from those games to play something that might last five or ten hours ”
Sea of Solitude, by Jo-Mei Games, is the next video game of the EA Originals. It will be released tomorrow, Friday, July 5, on PS4, Xbox One and PC. Under this seal, moreover, they have given life to such acclaimed proposals as A Way Out or Unravel Two.
Recommended: Cyberpunk 2077 announced its release date last year.