Electronic Arts, one of the most important companies in the world, has spoken publicly by its executives to defend once again the position of the digital entertainment giant regarding the always controversial issue of the loot boxes. Something that has noticeably weighed the image of some of his video games like Star Wars Battlefront 2.
” These are not loot boxes, they are surprise mechanics similar to those of Kinder Eggs or LOL Surprise dolls, “Kerry Hopkins, one of EA’s legal representatives at a hearing in the British Digital Parliament, said about all the controversy about this type of videogame mechanisms that are being researched by different governments and that in the United Kingdom are being studied with many other aspects of videogames such as virtual reality support or the addictions they may generate.
People enjoy them in a healthy way and like the element of surprise ” We think about how we implement this type of mechanisms and, for example in the FIFA saga or the FIFA Ultimate Team, we do it in an ethical and enjoyable way for people, “the executive wanted to make clear in a few words collected by the portal l PCGamesN. ” We agree with the British gaming commission, the Australian gaming commission, and many others in that they are not, and we also disagree that there is evidence to induce betting. So many other products that people enjoy in a healthy way and that they like their element of surprise. “
Of course, these statements mean that in Electronic Arts they disagree with the gambling regulation agencies in Belgium or the Netherlands where it has been decreed that loot boxes are bets. ” They have decided, the regulators not the courts, that those mechanics under certain circumstances, violate the law, was limited to admit the executive.
EA has already assured on several occasions that he has not intention of abandoning the loot boxes in their video games, despite the fact that in some countries an open war has been declared against this type of mechanics and that in places like Belgium they are going to take legal action against Electronic Arts.