EA believes that they have changed, and what happened in the controversial release of Anthem could have been solved, perhaps, with a release not shackled to the canons of the conventional premieres of the videogame industry. This has been explained by the CEO of the company, Andrew Wilson, in a recent call with shareholders, in which he said that the current battle is not just about the editors of FIFA or Battlefield, “it is a challenge for the entire industry. ” Wilson believes that the public has changed, and that the past norms of the industry are no longer valid for games that aim to extend their lives for years, as is the case with the last game of Bioware, which has not lived up to expectations.
According to the PC Gamer website, the entrepreneur believes that traditional releases have an impact on the development and quality control processes, and that the trickle of information and focusing everything to the day of the premiere of the title no longer It works as well as before: ” As the games have gotten bigger, the system no longer works as well as it had in years past. So, what you should expect from us is not only to change the development processes in the software or change the process of quality control in the game (although both things are changing drastically within our organization at this time); it’s about changing the way we launch the games, “Wilson explained.
The ideal goal of Wilson and EA would be for companies to help users understand” what they’re going to play. ” and ” how will they ” The games that they will buy, but not only in the release of the same, but also, over time: ” We should start to try new strategies, such as soft-launching so usual in the mobile phone space “, concretized, ” it’s about changing the way we communicate with players. Our entire marketing organization is moving from the presentation mode and the conversation mode to a form of user interaction that will extend over time. “
It seems that in EA they are already committed to that new one of communicating, and they have assured, they are” in a very good position for it; I think this becomes very difficult if you do not have enough scale to make it happen, that’s why we feel very good about the challenge. Eventually we hope to be able to lead this position from the front and help other developers and publishers change the way they do things. & Quot; Will the decisions made in the face of EA Play the first measures taken in the present field? We will have to wait until E3 2019 to find out about EA’s new way of communicating.