This week saw the release of Dr. Mario World, the new Nintendo game for mobile devices. It has been a very healthy debut among the puzzle market, but it has not been profitable for the brand compared to other launches, as can be seen in the statistics published by Sensor Tower.
The analysis of the numbers of Dr. Mario World shows that the application was downloaded by two million users, generating profits of $ 100,000 in its first 72 hours. The game has been less than half the downloads of what they got in their release games like Super Mario Run and Fire Emblem Heroes, and a third of the initial downloads of Animal Crossing: Pocket Camp.
Dr. Mario World’s earnings may seem very low if his $ 100,000 is compared to the 11.6 million earned by Fire Emblem Heroes. The firm that presents the analysis points out that it may be because it is not one of the main franchises of the brand and that, moreover, the game did not receive the same advertising treatment of the rest of the launches.
The analysis presented also points out that the game’s benefits may be related to its monetization scheme that is very different from the rest of the titles previously published by Nintendo. According to Sensor Tower, the numbers presented by the Nintendo puzzle are very healthy compared to that lead in their genre, citing Candy Crush Friends King Saga that got $ 137,000 in its first 72 hours.
As of today, Dr. Mario World is placed in the number one application in the App Store of Japan and number six in the United States market. If you are interested in downloading it, you can do it for free on iOS or Android.